Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.
Tuff Stuff  
Luxury resale platform
Autumn 2022
Art director, designer
Tuff Stuff is a luxury resale platform focused on giving designer items a second life. I worked as art director and designer on the rebranding project. We refreshed the logo, introduced a new color palette, developed a distinctive photo style, and created a full set of brand guidelines along with SMM templates. The new identity aimed to reflect a light, playful attitude toward luxury — combining classic serif typography with handwritten elements to add personality and humor. The core idea was to promote mindful consumption and sustainability, showing that luxury can be both stylish and conscious.

Design team
Elena Bobrovich / Art director, designer
Client 
Tuff Stuff 


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e.a.bobrovich@gmail.com