Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.

• Key Skills

Brand Design & Brand Platforms
Digital & Print design
Leading Design Teams / Talent Management
Photography Art Direction
Figma, Adobe CC, AI Tools
Creative Concepts for Campaigns


 Experience

2024-2026
Infomediji 
Art-director,  design team lead

2023-2024
Positive Technologies
Art-director,  design team lead

2019-2022
Own design bureau
For: Uber, UN, Yandex, Xiaomi, Citibank 

2014-2019 | Art direction in agencies
For: BMW, Porsche, Nespresso, BCG, Raiffeisenbank, Clarins, Danone, Bain & Company etcEducation

2011-2015
RANEPA, Moscow,
Graphic Design, bachelor

2021-2022
British Higher School of Art and Design, Photography for new media

2022-2023
Digital Product Design Management
BBE School

2024-2025 
Institute of analytical psychology and postgraduate education, General and Clinical Psychology



Key PrinciplesPeople come first. Respect, trust, and honesty are at the core of everything we do. We create for people, with people.

In a world of overconsumption, it’s important to focus on making things that solve real problems or simply bring joy and a new experience.

I’m drawn to human-centered products and brands where we build communities and connections, not just push abstract concepts.

Design isn’t just for the sake of design. Visual communication is about connection—it should reflect the passion and energy of the team, the business, and the field.

I believe in being a player-coach—growing alongside the team, hiring great people, and creating an environment where they can thrive and develop.

The most important part of any design process is asking the right question at the right moment.

Design isn’t just a profession—it’s a mindset and a way of life.

Find inspiration everywhere—outside of design references. Paint, take photos, cook, read. Create your own universe.

About  
Instagram
LinkedIn 
e.a.bobrovich@gmail.com