Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.
Flowwow 
Flowers and gift delivery
Summer 2024
Art director, designer
Flowwow is a global flowers and gifts delivery service. The goal of the project was to explore a new visual identity — a refreshed look and feel for the logo and brand assets, reflecting the platform’s evolution beyond just flowers. I worked as both art director and designer, proposing a new symbol and positioning for the brand. One key idea was to use the initials “fw” (from flowwow) as “forward” — a symbol of sending love and gifts across distances. The concepts focused on emotional connection, movement, and joy, helping the client rethink their identity and inspire future brand development.

Design team
Elena Bobrovich / Art director, Designer
Anastasia Kolesnikova / Designer


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e.a.bobrovich@gmail.com