Hi, I’m Elena Bobrovich, a Brand Art Director and Design Lead with 12 years of experience. I build bold identities and scalable design systems that work across products, communications, and teams. AI helps me speed up production and experiment more with fewer resources, while strategy, taste, and creative direction remain human-led. I create for people, with people. Currently accepting new project inquiries. Let’s connect.
Bug Bounty is a bold digital project created at Positive Technologies in collaboration with the agency Crauch, for the Standoff business unit. The goal was to design a striking, provocative landing page to attract white-hat hackers on the international market. We used a Fabergé egg as the central visual metaphor — symbolizing a hidden treasure and subtly referencing the project’s cultural roots. I led the art direction for the agency, ensuring the concept came to life with strong visual impact. The result is a dynamic, attention-grabbing landing page that stands out in the cybersecurity space. Design team / Positive Technologies
Elena Bobrovich / Art director, team lead Anastasia Kolesnikova / Designer Nadia Sysolyatina / Designer Daria Kubyshkina / Designer
Design team / Crauch Anton Chernogorov / Art director